As more people choose a plant-based lifestyle or simply cut down on animal products, non-dairy milk is becoming quite popular—and the dairy industry seems to be getting nervous about their falling sales. Need proof that non-dairy alternatives are taking over? The dairy industry’s latest advertising strategy is centered on criticizing their non-dairy competitors.
Popular dairy brands have been running deceptive ads about the nutritional content of non-dairy milks. For example, I recently saw a commercial on TV that compared …


