One of my self-improvement projects this year was to read more business books and blogs. I don't have visions of building an empire, but I realized knowing a little bit about business could go a long way for me - -both with Happy Herbivore and my personal life.
Anyway, one of the people I follow as part of this project is Jason Womack. I stumbled upon Jason at SXSW and am currently reading his book, Your Best Just Got Better …

We also had vegan soft serve (which I ended …