Last night Scott posted this image on my Facebook wall:

It's something I've come to appreciate, yet also lose sight of, as Happy Herbivore has grown.
Anytime I'm interviewed, the interviewer is quick to ask me for tips, or secrets -- how can someone else replicate what I've done. How they can create their own Happy Herbivore and I always fumble because I really don't know what I did or what I didn't do.
I never had a marketing plan. …
