Welcome to Day 3 of the Sugar Sobriety Series :)
Yesterday I shared with you how sugar hijacks the brain’s pleasure center (the nucleus accumbens) and today I’ll explain how sugar activates the brain’s reward systems.
Did you catch the plural? Unlike other addictive substances, sugar activates TWO regions in the brain’s reward system: sweetness and calories. This is part of the reason why sugar is so hard to resist.
Fortunately for us, these rewards don’t …
