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We received a question on Facebook about the difference between white whole wheat flour and whole wheat flour. Here's some information that might help you the next time you're in the baking aisle at the grocery store.
Whole wheat flour is ground from red wheat, that's why it has a tannish color. This creates more dense, fiber-full and nuttier baked goods. Whole wheat flour is good for homemade bread or pizza dough, anything that you want a good chew to. Whole wheat pastry flour is made from the same type of red wheat, but it has a slightly higher gluten content, which is why it's good for baking.
White whole wheat flour is ground from white wheat. The difference is simply in the actual wheat, white whole wheat is not bleached whole wheat flour. The different wheat makes this type of flour lighter, so it's great for baked goods. This is a great option if you are making muffins or cakes because it will give a slightly less dense result than whole wheat flour.
White whole wheat and whole wheat flour are interchangeable. You'll notice a difference in texture, and some people say that white whole wheat is just a little sweeter than regular whole wheat flour. You will still be making a much better choice than you would be if you bought regular bleached white flour.