Meet Leah, one of the awesome Herbie Parents we featured in this week's Raising Herbies series in honor of Mother's Day. Leah has three beautiful plant-based kiddos, with a 4th on the way, and she also has a baby-centric Herbie Business, Diaper Cakewalk !
Tell us a little bit about your business.
Diaper Cakewalk offers a unique new baby gift — diaper cakes! These are usable disposable diapers bundled into the shape of a cake, then decorated with equally usable baby supplies, like pacifiers, baby soaps and lotions, booties, small toys, etc. We ship our cakes all over the United States and have been creating them since 2006. We are web-based rather than brick and mortar, with a small workshop just outside of Atlanta GA.
How did you get into this business?
I had been making diaper cakes to give as gifts to friends who were expecting, and thought I might take a shot at selling a few locally. I quickly realized that might be a nice hobby, but it wouldn’t create an income. So I turned to the web. It took around a year of very late nights and there was a huge learning curve — but once I had a commercial-quality product and a sharp website (and had learned to promote it effectively), we took off.
What motivated you to start Diaper Cakewalk?
I was a stay-at-home mom of 2 under 2. I had been an office manager before the arrival of my daughters and enjoyed a decent income. My husband is a builder and we were just fine on his income alone…but it wasn’t long before his industry began to experience some very lean years. I had no real training or experience to speak of but knew we could benefit from a second income stream. I wanted to be with my young daughters and knew I had to find a way to work for myself.
Is this a full-time gig, or something you do on the side, a hobby?
It’s a full-time gig for sure, and then some. We stay busy — and when orders are a bit slow, there is always a landslide of administrative and promotional work to be done.