Herbie Business: Joanna — Plus Your Chance to Win $50 for Cute Clothing and Accessories!

Posted by:Lindsay S. Nixon

This giveaway is now closed . To enter to win a $50 store credit to Lovenell, comment below with what your favorite article of clothing is. This is open to U.S. residents only.

1. Tell us a little bit about your business.

My husband, Jon, and I recently started an online boutique for Juniors' and Ladies' Clothing called Lovenell . Our mission is that we are an "honest boutique," which means that we sell the same clothing that you see in other boutiques, but literally at a fraction of the price. You may see a lot of boutiques initially price their products high, only to later mark these items on sale. We feel that being honest from the beginning is the best policy.


2. How did you get into the clothing business?

We have family with connections that helped us in the wholesale arena and set up contracts with well-known suppliers and distributors.

3. What motivated you to open a boutique?

This all stems from my own experience and not wanting to spend a lot on clothing, but still liking the feeling of having something new. I'm quite the frugal shopper and I love seeing sales. With that, it is almost frustrating when you miss a great sale. Jon and I came up with the concept of starting with a fair price point and after asking around, people seemed to love the idea.

4. Is this a full-time gig, or something you do on the side? a hobby?


We both run this business on the side (Jon is a business student and I work in healthcare) and although it has been stressful at times and quite a bit of work, we really love it.

5. How long have you been a member of the HH community?


Joanna: Vegetarian for 4 years, Vegan for 2 years, and HH member for 2 years.

Jon: Vegan and HH member for 2 years.













Update 2/19 — We had our "bun in the oven" that I wrote about! (I had a 100% vegan pregnancy that physicians surprisingly commended!)

Be sure to check out their site, Lovenell Clothing .

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