In short: I was in the right place at the right time with the right book. I'd been corresponding with my publishers PR person (she'd graciously given me copies of The China Study and Fit Soul Fit Body to give away on Happy Herbivore) when I asked her casually if she knew of any publishing houses that dealt with niche cookbooks. At the time my house didn't do cookbooks and I still didn't know if I even wanted to write one, I was just curious. She said "no" and I left it at that. To my total surprise, the publisher himself sent me an email a few days later asking for my proposal. Turns out they'd wanted to expand into the niche cookbook market for some time and had been waiting for the right project. It was a match made in heaven and not long thereafter, the Happy Herbivore Cookbook became a reality. (I do not have a Literary Agent).
@HappyHerbivore
"Scott says Quaid won't come out of the bathroom... aww poor buddy. I guess I am missed ;)" - about an hour ago
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